CryptoBoost Team


CryptoBoost’s Guide to ICO Marketing


2017 was a revolutionary year in cryptocurrency. Investment in ICO’s multiplied 4 times in comparison with
2016. 371 successful ICO’s raised in excess of $6 billion! Unfortunately, more than half of the token sales
launched in 2017 were unsuccessful in reaching their funding goals. What separates a successful ICO from an
unsuccessful ICO is more often than not, a solid marketing strategy.


Investors invest in token sales due to the potential of a high ROI, but this comes with an
increased risk of scams, deception, and fraud. It is important to attract and win the trust of ICO investors
before, during and after your token sale. That’s where your marketing strategy comes in. Gone are the days

when the strength and value of a project alone would be enough to guarantee investment from the public.

Now, public perception, community strength, and strategy, define the success of an ICO.


“The ideal marketing plan uses a mix of traditional strategies and innovative,

unconventional methods to reach out to potential investors.”


This ICO marketing brief outlines some of the most important strategies that drive investment.


1. Create Brand Awareness Through Social Media


After proving the concept of your project through an in-depth whitepaper and roadmap, it is necessary to
ensure your efforts are visible to the community. It’s also important to keep potential investors in the loop with continuous

updates to engage your community. This is where social media comes in. Websites like Reddit, BitcoinTalk, Telegram

and Twitter have an active cryptocurrency community. Content creation and management of your community on

these websites is an essential part of building credibility with investors, as well as creating social proof!

It’s a good idea to team up with influencers on YouTube to produce videos about your project. We generally

recommend a review of your ICO, or an interview with key team members.


2. List Your Project on ICO Listing Sites


Due to the ever increasing number of ICO’s, investors often turn to ICO listing sites or ICO calendars like ICOBench

and ICOAlert to find their next investment. These websites provide a thorough list of upcoming and ongoing ICOs.

Think of them as a directory. While some listing sites are free, others offer a premium spot to increase the visibility of your
project’s listing. It is important to build a comprehensive strategy with the appropriate budget.  Depending on the project’s
goals, a safe budget could be between $5000 – $10000.


3. Run a Bounty Campaign


Bounty campaigns are a type of guerilla marketing. A bounty campaign is a reward system for people interested in

your ICO. These campaigns use the token economy as an incentive for promotion. People who complete tasks like

following your project on Twitter, or joining your Telegram group are given a stake in the project. Stakeholders are

rewarded with a certain amount of tokens after the ICO concludes. Because Bounty Hunters are paid in tokens,

running a Bounty campaign is a very lean strategy.  Running a Bounty campaign prior to the start of your main sale
is the perfect way of generating a base following for your project. Referral campaigns are another low-cost guerilla

strategy. Current investors are given a referral link, and a token bonus for each person they refer. These strategies are an
excellent way to generate social proof.


4. Public Relations and Media Outreach


Media outreach is essential to the success of your ICO. Not only will the ICO benefit from increased
awareness, being featured on major media outlets is a huge credibility indicator. In an industry ripe with bad

actors, building trust with investors is crucial. Clients that work with CryptoBoost are regularly featured in Yahoo Finance,

Reuters, CoinTelegraph and more. Consider reaching out and pitching your project to as many journalists as possible.

Alternatively, get in touch! Since 2013, we’ve been building connections within our journalist network — let us handle
the outreach.


It’s dangerous to go alone!


This guide explains some of the key strategies to drive an ICO towards success. Due to the difficulty and needed knowledge

to execute a comprehensive ICO marketing strategy, this task is best handled by the experts. CryptoBoost is a full-service

Blockchain marketing agency. We’ve helped countless projects reach their funding goals, and now it’s your turn.

Your ICO’s marketing strategy is what will make or break your project, investing in it should be a priority. Feel free to

reach out to us to us for a free of charge, no-obligation consultation.

Let’s connect.

At CryptoBoost, we’re all about collaboration. Whether you’re an ICO looking for marketing advice, or a fellow organization in the Blockchain space, we’d love to hear from you and see how we can provide value.

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