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In our recent ICO Marketing Guide, we suggested that Blockchain projects should get involved in Reddit’s active CryptoCurrency community. There’s a couple of ways to do this, the most important being, building a subreddit. In this article, we’ll explain why your project needs a subreddit, and how to avoid common mistakes.

2017 was a revolutionary year in cryptocurrency. Investment in ICO’s multiplied 4 times in comparison with 2016. 371 successful ICO’s raised in excess of $6 billion! Unfortunately, more than half of the token sales launched in 2017 were unsuccessful in reaching their funding goals. What separates a successful ICO from an unsuccessful ones is more often than not, a solid marketing strategy.